Genelia D'Souza to endorse Fanta

Bollywood actress Genelia D'Souza has been appointed as brand ambassador for Fanta, the orange drink brand from Coca Cola. She will endorse the new variant of the drink, Fanta Apple, in a television commercial to begin with, that has been rolled out alongside the national launch of the product.

Venkatesh Kini, vice-president, marketing, Coca-Cola India, says, "Apple is one of the most preferred fruits in the country. This product has been developed specially for Indian palates, and is a step towards strengthening the company's market leadership in the fruit flavored sparkling drink segment."

The Fanta Apple TVC opens on a party, where Genelia and her mother are enjoying themselves. To their intense annoyance, a matchmaker lady, refuses to let them be. A young boy serving Fanta Apple makes Genelia think of a brilliant idea to drive the lady away.

She begins to refer to Fanta Apple, while making Aunty believe that she is talking about the boy who offered it. As Genelia begins to make remarks such as "This is new", "Feel like tasting it", "Tastes crispy, just like an apple"; the lady begins to withdraw. Finally, she runs away when Genelia asks her, "Should I get one for you as well?" The film ends with Genelia enticing consumers to bite into the world of apples, for Fanta Apple with the tag line, 'Go Bite'.

O&M Delhi handles Fanta and is one of the roster agencies for Coca Cola. The film has been conceptualised by Ajay Gahlaut, creative head, O&M, Delhi. Bauddhayan Mukherji of Little lamb Films has directed the film.